It serves as my "stock" browser - I don't have any add-ons or extensions installed and I use it for certain email accounts and for chatting in Slack. Microsoft Launches New 'Begware' Software Distribution Model Microsoft has changed the default from "Allow me to install apps from anywhere," to "Show me app recommendations." What that means is that the company has given it permission to annoy you with warnings - warnings - that you might be using a piece of software that you intended to use. Under Settings > Apps, you used to have the option to "Allow apps from anywhere (Default)," "Warn before installing apps from outside the Store", and "Allow apps from the Store only." The new options are "Turn off app recommendations," "Show me app recommendations (Default)," "Warn me before installing apps from outside the Store," and "Allow apps from the Store only."
There is no valid reason for Microsoft to be warning me about a Chrome download, and the use of the word "warning" is Redmond's language, not mine.įurthermore, some of the defaults around how apps are delivered to your PC have changed. There is absolutely no justification for this. Image byĪs notes (Opens in a new window), visit and download Chrome, and you're greeted with the above. Now, with the October 2018 update, Microsoft is once again introducing new ways for its operating system to beg you to use the Garbage Browser Officially Known as Edge. With nearly every update (and definitely every year), Microsoft has increased the ways in which Windows 10 begs you to use Windows 10. Microsoft introduced ads on the lock screen, ads within File Explorer, ads that show when you use Chrome, and ads for Edge that pop up within Windows 10. Windows 10 updates have reset advertising preferences and other defaults. Eventually, even Microsoft acknowledged that it had gone too far with pushing people to upgrade to the OS.īut the push never really stopped. Microsoft's "Get Windows 10" tool began as a helpful notification to let you know when your PC was approved for upgrading and transformed over the course of a year into malware that broke its own UI conventions and deliberately obfuscated user attempts to delay or avoid the upgrade.
Ever since Microsoft began the ramp for Windows 10, there's been an unpleasant aspect to how the company has "marketed" the operating system.
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